Kenya’s Trusted Digital Marketing Consultants
We build strategies designed to deliver outcomes you can measure. Every campaign is guided by data and insight, ensuring your marketing works with purpose. By blending creativity with a performance-driven approach, we help ambitious Kenyan businesses achieve growth that lasts.
Your marketing deserves a smarter approach. At Iconic Digital Kenya, we combine creativity with strategic insight to build campaigns that deliver results you can measure.
Performance is at the heart of everything we do. By uniting strategy and performance data, we help ambitious businesses turn marketing into measurable growth. We’re passionate about seeing Kenyan brands grow, and we’re proud to be recognised internationally for our work.
Strategies That Deliver
Turn your marketing into a consistent source of new business with proven strategies. At Iconic Digital Kenya, our strategies are designed around measurable performance. Our expert team is passionate about helping your business succeed and committed to delivering results you can track.
Leading Technology
Our marketing strategies are supported by advanced AI-driven tools that make campaigns more efficient and effective. Automation keeps your marketing connected and provides transparent reporting on ROI.
Smart Ideas
At Iconic Digital Kenya, innovation is central to how we work. Our team brings fresh ideas and practical solutions that connect your marketing activity into one consistent strategy. The result is campaigns that are memorable, effective, and built to last.
Demand Generation
Return on investment is the measure that matters most. At Iconic Digital Kenya, our specialists focus on lead generation supported by a unique Marketing Attribution Model. This approach shows you exactly where results come from and gives you clarity on the value of every campaign.
Transforming Lives Through Business Growth
Giving Back 30% of Our Profits
Our vision is simple: when businesses grow, communities should benefit too. At Iconic Digital Kenya, we dedicate 30% of our profits each year to good causes. Through our charity, Crown Global, we support projects that invest in education, youth empowerment, and community development across East Africa.
Our History – The Journey So Far
Iconic Digital was founded in 2012 by our CEO, Steve Pailthorpe, with a vision to create a marketing agency focused on measurable results and client success. From early beginnings in the UK, the company grew quickly, earning recognition for outstanding performance and innovation in digital marketing.
Building on more than a decade of success, Iconic Digital has now expanded into Kenya. Our mission here is the same as it was at the start, to act as a trusted outsourced marketing partner, helping ambitious businesses achieve sustainable growth through proven strategies.
Steve Pailthorpe provides free business training seminars back in 2015
With a mission to ‘Transform Lives Through Business Growth’, Iconic Digital dedicates 30% of its profits to good causes — a practical expression of our ethos. “The more we grow, the more we give” reflects our belief that business success should create wider impact. We continue to live out this philosophy through consistent support for education, youth empowerment, and community projects across East Africa.
This commitment to generosity, paired with a performance-driven approach, has earned Iconic Digital international recognition. Today, our Kenya team delivers the same proven mix of data insight, and creativity to help local businesses grow with confidence.
Steve Pailthorpe after speaking at a Business Forum in Nairobi
Meet The Team
Friendly, approachable and highly talented individuals who are committed to your growth.
Regina Løbner
Country Director
Regina has extensive experience across East African markets. Having lived in Kenya and Tanzania, she brings a deep understanding of the region’s business landscape, complemented by her studies in Business Administration and Psychology.
Tony Brotherton
Director of Strategy
Tony is a senior digital marketeer with over 20 years of experience working across a variety of marketing campaigns. Tony oversees all strategic projects to ensure our campaign are executed to the very best standards.
David Neale
Sales Director
David operates a client-focused, data-driven approach to ensure measurable success. With many years experience helping shape growth strategies for SMEs, David will ensure a tailored and consultative approach to maximise potential.
Brian Taaka
Junior PPC Specialist
Brian is a Marketing graduate with agency experience and Google Ads expertise. Skilled in campaign management, keyword optimization, and performance analysis. Strong analytical background with proven ability to deliver results in fast-paced client environments. Experienced in developing data-driven PPC strategies that maximize ROI and enhance overall digital marketing performance.
Mutanu Ndereba
Digital Marketing Specialist
Mutanu is a Media and Communications Specialist who blends creativity and strategy to deliver impactful campaigns. Skilled in SEO, content creation, social media, and analytics, they bring a human-centered approach to digital marketing, using data-driven insights and emerging trends to help brands grow authentically and sustainably.
Wangui Hiram
Digital Marketing Specialist
Wangui is a Computer Science graduate who blends technology and creativity in digital marketing. Skilled in content marketing and technical SEO, including on-page optimisation, she creates strategies and engaging content that grow brands’ digital presence, reach the right people, and achieve measurable results.
Unlock your brand’s growth potential.
Take the first step towards measurable results with a free digital marketing audit. Our team will provide a clear, practical review designed to show you how to grow your business online.
As part of your audit, we will:
- Review your website performance
- Evaluate your competitors
- Outline a tailored strategy for growth